Audible | Hot White Heist: Paid Media Campaign

When promoting a podcast about hot, white…ahem…reproductive material, you’d better be prepared to get creative. For this comedic, R-rated podcast I spotlit the tone of the material by creating a suite of ads that focused on the wealth of celebrity talent in the cast, copy that leaned hard into queer celebration, and playful, energetic graphic elements to fit a wide variety of paid media placements.